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Why Your Digital Strategy Needs This One Simple Question
The single most important question you can ask about your digital product, feature, or website is deceptively simple.
Dec 13
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Dan Martin
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Why Your Digital Strategy Needs This One Simple Question
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August 2024
What Does It Mean To “Work At A Natural Pace”?
I understand how to do fewer things and how to obsess over quality, but the advice to work at a natural pace really stuck out to me.
Aug 16
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Dan Martin
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What Does It Mean To “Work At A Natural Pace”?
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February 2024
How I Built 1 Website For 2 Different Audiences At Route
Lots of companies have multiple product offerings, Uber has drivers and riders, Route has merchants and shoppers, Snapchat has B2C and B2B, how do you…
Feb 19
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Dan Martin
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How I Built 1 Website For 2 Different Audiences At Route
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How Young Is Too Young To Succeed?
If Alexander Hamilton at the age of 22 or Thomas Jefferson at 33 decided to teach you a thing or two about becoming a nation, you might want to lend an…
Feb 5
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Dan Martin
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How Young Is Too Young To Succeed?
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Case Study Series: How Data Insights and a Simple Experiment Unlocked 11% Growth for Lendio
Gathering user insights and constructing a simple experiment lead to an 11% increase in leads
Feb 1
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Dan Martin
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Case Study Series: How Data Insights and a Simple Experiment Unlocked 11% Growth for Lendio
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January 2024
How to Start and Scale Your Conversion Optimization Efforts in 2024
There's no better time to get more bang for your buck than right now
Jan 22
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Dan Martin
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How to Start and Scale Your Conversion Optimization Efforts in 2024
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A/B Testing Can Validate Your Price Increases Safely
By A/B testing a price change, you can ensure that users don't drop you or your product.
Jan 17
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Dan Martin
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A/B Testing Can Validate Your Price Increases Safely
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July 2023
How To Set Up Your First Website Experiment
Experimentation is of the most under-used tools in business today, but those who do use it often lead the pack.
Jul 27, 2023
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Dan Martin
1
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How To Set Up Your First Website Experiment
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The Right Way To Set Up SEO Growth Loops
One of the most effective strategies for SEO content optimization and SEO experimentation is to create growth content loops.
Jul 20, 2023
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Dan Martin
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The Right Way To Set Up SEO Growth Loops
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February 2023
6 lessons I learned while working at a hyper growth tech startup
Working at a hyper-growth startup was one of the most incredible experiences of my life. It was also one of the craziest experiences of my life.
Feb 28, 2023
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Dan Martin
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6 lessons I learned while working at a hyper growth tech startup
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Why AI isn’t taking over anything anytime soon
Not your job, not Google’s
Feb 21, 2023
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Dan Martin
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Why AI isn’t taking over anything anytime soon
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The Russian search engine algorithm, Yandex leak shows that SEO is way more than just content
But content does still matter
Feb 13, 2023
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Dan Martin
4
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The Russian search engine algorithm, Yandex leak shows that SEO is way more than just content
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