Hi, I’m Dan 👋

I help local and small businesses make the most of their online presence. Whether it’s optimizing a website, diving into data to uncover insights, or running targeted experiments, my goal is to drive growth that feels meaningful and sustainable. With over ten years of experience in digital marketing and product management, I’ve worked with a range of teams to turn ideas into measurable results.

Throughout my career, I’ve led projects that have boosted engagement, increased conversions, and ultimately brought in more revenue. From crafting A/B tests that answer real questions to building out analytics that go beyond surface-level metrics, I believe in strategies that are both data-driven and practical. I’m here to make complex marketing techniques accessible for businesses looking to make a real impact.

If you’re a small business owner who wants to fine-tune your digital strategy, improve user experience, or simply make sense of your data, I’d love to help.

Let’s connect

Shoot me an email at dan@danmartinlabs.com, and let’s chat about how we can work together to grow your business.

My Mission

To empower small businesses with effective, data-backed marketing strategies that lead to real growth. Let’s make digital marketing straightforward and impactful.

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Digital optimization and growth for marketing and product teams.

People

I write (and read a lot) about growth, experimentation, organic acquisition and user experience.