Hi, I’m Dan 🤘

I am a digital content creator, experimentation enthusiast and growth obsessive.

I’ve spent the last 10 years working with SMBs and tech startups in digital marketing, product management and growth. I’ve generated millions in revenue for multiple companies through digital marketing and product optimization. I’ve worked in-house, as a freelancer and as a college professor.

Now I’m venturing out on my own to make videos on YouTube, write a newsletter and consult SMBs on how to grow their business and optimize their products with data and user insights. You can also find me teaching Conversion Rate Optimization, Consumer Insights or Search Engine Marketing at Ensign College in Salt Lake City, Utah.

You should subscribe if you:

  • Are a digital marketing, growth or business testing fanatic

  • Don’t mind the occasional splash of YouTube or other interesting insights

My Mission Statement

My mission is to teach and inspire SMBs to level up their marketing.

Subscribe to Experimentation Labs

Digital optimization and growth for marketing and product teams.


Experimentation and growth and Lendio. I write (and read a lot) about growth, experimentation, organic acquisition and user experience. Current Lendio, ex-Route.