Hey, I’m Dan.

I write to help you grow your business faster and smarter, by finding hidden insights, identifying what your customers actually want, and running experiments that make a real, measurable difference.

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A newsletter about A/B testing, product growth and practical application of AI, written to make the complex stuff feel simple and the boring stuff a little more fun. Irreverent, practical, and based on years of doing this work in the wild.

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