Hey

I’m Dan.

I write occasional posts about digital marketing, website product management, testing and growth, but you probably don’t need it. You already know all this stuff anyway, right?

It’s for the best if you don’t read this newsletter anyway. What I write is for people who haven’t figured it all out yet.

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A newsletter about A/B testing, product growth and practical application of AI, written to make the complex stuff feel simple and the boring stuff a little more fun. Irreverent, practical, and based on years of doing this work in the wild.

People

Dan Martin

@experimentationlabs

Ever hear an NFL player recall a single play in crazy detail? That’s how testing feels to me. What’s obvious to experts can be invisible to others. Experimentation Labs is where I break it all down. Hope you like it. If not, we’re still cool.