Why Copying Competitors Can Be a Risky Move

What Works for Them Might Fail for You

Ever admired a competitor’s strategy and thought, ‘We should do that too’?

Turns out, that might be a mistake. I recently listened to an episode of Lenny’s Podcast featuring Elena Verna, a growth expert with experience at Dropbox, Miro, and Amplitude. She knows her stuff when it comes to scaling businesses, especially in B2B and product-led growth. If y…